Every connection counts
Relationships build brands.
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Brands create business value.
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In a world enabled by AI, the currency for brands is originality and integrity.
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Brands who intentionally build for trust. ​
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I work with creative businesses and client enterprises.
To extract every ounce of value from their brands, whilst embracing AI.
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Nourishing every connection internally and externally.
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To create disproportionate competitive advantage.
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Think Human | Human Think
About
My name is Phil Dowgierd
I have 25+ years experience in building and managing brands.
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From EY, VW Group and Nissan Group to start-ups.
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I bring strategy, creativity and technology together to make every connection count.
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Making brands work harder, quickly and measurably.
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Across paid, owned and earned media.
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I work quickly and flexibly to your commercial objectives.
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I work with integrity, honesty and consistency.
Services
Questions I can help you answer
Marketing strategy
1. What will our marketing plan be?
2. What will be the marketing mix?
3. What media investment should we make?
4. How will we segment the target audience?
5. What metrics are most useful to track?
6. What research do we need to undertake?
7. How can AI play a role in all of this?
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Brand strategy
1. What is our brand purpose?
2. Do we need to update our Purpose?
3. How do we maximise our existing brand?
4. What is our brand strategy?
5. How can we refresh our brand strategy?
6. What will our social media strategy be?
7. How do we make most of our customer experience?
Collaboration
1. How and where will we be using AI?
2. How will data drive creativity?
3. How do we build our marketing function?
4. Ensure all stakeholders understand brand​
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​​​Public speaking
Presenting training
Brief writing
Experience
Professional services | Technology Automotive | Retail | The Arts
Current projects
Defining the AI strategy for a major, independent British agency
Previous experience
